Apple’s F1 Strategy: Jerry Bruckheimer & Eddy Cue on Practical Filming, Theatrical Windows, and Brad Pitt
How do you shoot a massive Hollywood blockbuster in the middle of a live Formula 1 Grand Prix? This week on The Filmmakers Podcast, Giles Alderson sits down with legendary producer Jerry Bruckheimer (Top Gun: Maverick) and Apple’s Senior Vice President of Services, Eddy Cue, to find out.
In this special episode, we get an exclusive look under the hood of the upcoming, highly anticipated Apple Original Film, F1. Directed by Joseph Kosinski and starring Brad Pitt and Damson Idris, the production is rewriting the rules of practical filmmaking by placing real actors in real cars during actual race weekends.
Eddy and Jerry break down the massive technical innovations required to capture the speed and visceral intensity of the sport, Apple’s steadfast commitment to the global theatrical window, and the vital role of Lewis Hamilton in keeping the film authentic.